What should I blog about? Whether you blog once a month or once a week or once a day, you need to try and keep your blogging schedule consistent
. So what is going to help you do that? If you are looking for ideas of what you can blog
about then start with those things that you love and care about and want to talk about – what fuels your passion or inspires you? You need to have this fire and you need to have a plan – a series of subjects you want to talk about.
Start with an editorial calendar or blogging plan
One of the first places to start with when it comes to blogging is with a plan. A blog schedule should be part of your online marketing plan. An editorial or event calendar (blogging calendar) is like a roadmap for content creation, giving you a plan on what kind of content to create, what topics to cover, who to target, and how often to publish to best support your marketing plan.
- Start with a Google calendar, spreadsheet or printed calendar Continue reading
How often do you search on the internet to find the answer to a question?
For example “should I be a limited company or register as a sole trader” or “how can I create a garden that requires little maintenance” or “which are the best tools to manage my time better on social media” or “is there a cure for hayfever”. If and when you find an answer to your question in the search results, what is it that you click on and read? Probably a blog right? So are your customers or potential customers not doing the same? Are you being found online when your customers search for the answers to their questions?
Blogging gives you the opportunity to answer your customers’ questions. If you can help someone by giving them the answers to their pain points, or give them valuable tips and advice, or point them in the right direction of people who can help, then they will trust you more as a “go to” resource. If you add related links to your articles and a sign up form or a call to action, then they could even turn into an email subscriber or maybe even a client!
The benefits of blogging
- You have more chance of being found online when people search for the answer to their questions if you have answered these in your blog
- Blogging adds fresh content to your website which helps with Search Engine Ranking (SEO or being found online) Continue reading
Article written by Robin Cormack and Karen Black
We spoke in last week’s blog about how social media marketing can help generate sales and that social media needs to be a key part of your marketing strategy. If it is not then you are losing out on essential and valuable exposure, brand awareness and lead generation opportunities. So how can you use social media effectively if you are in the travel and tourism industry?
Choose the right social media platform
It goes without saying that you should concentrate on using the platform that will give you the most exposure. Work out where your potential customers are hanging out and how best to engage with them.
Create a social media strategy
From the Norwegian.com UK facebook page – see below for more about tips on social media for travel from people in the travel industry
No plan, no gain. You have to set your objectives and work hard to achieve them. Most disillusionment with social media comes from not having a proper plan to begin with and then not following through. Your social media plan should tie in with your marketing plan. Here are just a few examples of what you could be doing: Continue reading
Tourism is a social industry and yet some of the most over-used phrases in tourism when referring to Social Media are “I am not convinced”, “I’m not sure”, “What is my ROI?” and “I don’t have time”. Things have to start changing.
Should you or shouldn’t you get into social media? How much time should you expend on managing your channels? An industry contact recently raised an interesting point when they said that they would “not place too much dependency on social media as a direct sales route as traditional sales methods counted for the vast majority of tourism sales globally.” Social media as a direct sales route is still developing and will eventually mature. It was the finality of the comment that struck me more and is indicative of the scepticism of the travel industry with social media as a whole.
Modern travel companies (where ever they are based) have to be thinking of an integrated marketing plan that has social at its heart, and most importantly, looking to the future of where their sales may come from. Traditional methods, great, but for how long can they survive alone? Companies need to be able to leverage both traditional and digital marketing methods to realise future growth. Continue reading
Social Media in its various forms has been around for a little while now. Long enough in fact that it has become mainstream and is not just for the sole use of University intellectuals, celebrities and teenagers. The upwardly mobile and middle aged are on an unstoppable roll.
There are a lot of people connecting, sharing and generating new content.
So is social media a good commercial channel or not? People are hardwired to listen to advice from their friends and family. They trust this advice. And the modern way to share experiences, both good and bad, is on social networking channels. Continue reading
As tourism businesses you have to engage with the tools that you have at your disposal. You have to understand these social tools, learn their strengths for your particular businesses and then deploy them to interact and attract new customers.
You have to use this new technology if only to make it all a bit more exciting.
The world is pretty well connected so your customers can be logging into systems that connect them to your reservations systems.
Where are these customers coming from? From another continent, around the corner or out of the sky? It does not matter. What matters is that you are visible on multiple devices, systems and networks ready to do business now. You need to be as close to the customer as possible. Continue reading
This is Part 4 in my series on Using LinkedIn for Business where we take a look at LinkedIn Groups:
- what are LinkedIn groups and why should I use groups
- which groups should I join on LinkedIn and how to choose them
- how to use groups and which groups are best
What Are LinkedIn Groups and Why Use Them?
LinkedIn groups offer a way to connect with like-minded professionals related to your industry.
You can join or start a discussion, share insights, post articles, answer questions, create polls and more.