Most travel companies spend less than 25% of their marketing budget on social media.
61% say they will increase social marketing spend.
Travel companies are more active on Facebook than any other social media sites.
Youtube is popular among cruise companies.
Travel marketers surveyed found that using social media reduced PR costs by 24%
About the Author: Karen Black is the Co-founder and Director of Mamba Media – a Creative Agency that specialises in Websites, Design and Digital Marketing for the Travel and Tourism Industry.