Social Marketing Social Media ROI in Travel

Published on March 21st, 2012 | by Karen Black

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How Travel Brands Are Using Social Media to Achieve ROI

  • Most travel companies spend less than 25% of their marketing budget on social media.
  • 61% say they will increase social marketing spend.
  • Travel companies are more active on Facebook than any other social media sites.
  • Youtube is popular among cruise companies.
  • Travel marketers surveyed found that using social media reduced PR costs by 24%

For more information and statistics click on the image below or go to EyeforTravel’s Social Media and Mobile in Travel report and from recent research by SimpliFlying.

how travel brands are using social media for roi

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About the Author

Karen Black is a web, digital marketing & social media strategist. She loves mixing the creative with the technical - from designing an advert to building a website - and takes an integrated approach to marketing to help businesses grow online. As well as working on projects, Karen offers Talks, Training & Consultancy on social media and online marketing.



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