#1: Show the “Real You” – keep your posts interesting, humorous, different and authentic
#2: Gather leads from Facebook – create a landing or welcome page with an email sign up – offer something in return if you want people to “like” your page
#3: Brand your Twitter and YouTube accounts with some background designs
#4: Increase your followers by following accounts that you would like to follow you in return
#5: Use more video content to improve interaction and drive traffic to your site – about a product, service or testimonials – try keep under 3 mins
#6: Interact with clients and potential clients on the social networks – monitor them and serve their needs or mention them every now and again
#7: Develop great content on how-to tips and secrets that are likely to be shared
About the Author: Karen Black is the Co-founder and Director of Mamba Media – a Creative Agency that specialises in Websites, Design and Digital Marketing for the Travel and Tourism Industry.