This is part of a series of short blogs which will be posted over the next few weeks and will be focusing on Twitter – including Twitter Posting, Building Your Reach on Twitter, How to Use Twitter Hashtags, What is Twitter Chat, How to Manage Twitter Effectively, How to Monitor Twitter and Measure ROI, How to Generate Leads and Sales on Twitter, Twitter Promotions and more!

How to Set Up and Optimise Your Twitter Account

When you set up your Twitter account it is really important that you optimise it – not only will this help with your rankings in search results – but it will also ensure consistency for your brand and ensure potential followers have come to the right place.

1. Use a good quality photo or logo as your profile picture / avatar – make sure this matches what you use on other social networks and your website for consistency and credibility. Also ensure it is the correct size so you can view the thumbnail correctly and that the logo is not cut off when it is resized to a thumbnail – how to create a profile picture for Twitter Continue reading →