40% or travellers use social media to share their travel experiences yet 72% of travel brands do not use any social sharing!
Some more social media travel statistics revealing some interesting facts about social media and mobile marketing in travel.
22 is the average number of travel sites visited by the average traveller before booking
16% of travellers use smart phones to book trips
50% of hotel bookings made using hotel apps
25% of travellers booked a travel service becaause of an unexpected email
70% of business travellers use phones to check-in for flights or hotel
9% of cruises booked online
Reviews increase visitor browing time on travel sites by between 50-10%
About the Author: Karen Black is the Co-founder and Director of Mamba Media – a Creative Agency that specialises in Websites, Design and Digital Marketing for the Travel and Tourism Industry.